Lori Nikkel
CEO, Second Harvest
“There are no words to describe how incredible Chris is to work with. He is a strategic thinker and creative problem solver who was integral to designing and executing Second Harvest's response to the COVID-19 pandemic. We were truly in a bind when we were fortunate enough to get connected to him. We needed to get food and funding to Canadians across the country which required Second Harvest to get our name and brand exposed across the country fast. He and the team at Navigator worked around the clock to ensure the Food Rescue App was known nationally, allowing us to reach thousands of agencies and prospective food donors within a matter of weeks in order to get food and funding to Canadians in need. I’ve had the opportunity to work with Chris on subsequent projects and he’s always my first choice. He approaches client projects as a true partner. He took the time to understand our organization and industry and I always trust he has our best interest at heart. I highly recommend Chris as a strategist, technology consultant and project leader. He just makes our lives so much easier.”
In response to the COVID-19 pandemic, Second Harvest needed to scale FoodRescue.ca nationally, distributing $4.5 million in grants to agencies across every region of Canada.
The engagement with Second Harvest FoodRescue.ca was a two-pronged strategy, combining comprehensive public awareness and earned media coverage with targeted direct outreach to food rescue agencies.
Using automated list building and outreach technology, the campaign reached over 28,000 agencies and prospective food donors in just 12 days. All funds were successfully allocated to recipient agencies within one month.